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NEW QUESTION 41
A company wants to Implement B2C Commerce and Service Cloud and connect the systems with their existing Instance of Marketing Cloud.
Which two tactics should a Solution Architect recommend to model a customer across all three systems?
Choose 2 answers

  • A. Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.
  • B. Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID.
  • C. Use Customer 360 Data Manager to assign the Global Party ID and use it as a primary key across all systems including the new Subscriber ID in Marketing Cloud.
  • D. Using Service Cloud as a central point hold unique identifiers from all systems including the Service Cloud Contact or Person Account ID and B2C Commerce CustomerNo and Customer ID

Answer: B,D

 

NEW QUESTION 42
A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across all three products. The company has one B2C Commerce realm serving two storefronts, a Salesforce org, and a Marketing Cloud instance with a single business unit that leverages email address as a subscriber key. None of these Salesforce Clouds are integrated. The company is also interested in integrating with Customer 360 Data Manager.
Which two Marketing Cloud implementation recommendations should a Solution Architect present to the company to adjust their architecture to adhere to Salesforce multi-cloud integration best practices?
Choose 2 answers

  • A. Marketing Cloud should serve as the Salesforce primary for customer profiles and leverage customer email addresses as a multi-cloud customer identifier.
  • B. Marketing Cloud must undergo a subscriber key migration with Salesforce Professional Services and select a subscriber key that aligns with Salesforce multi-cloud architecture best practices.
  • C. B2C Commerce should integrate with Marketing Cloud and create a Marketing Cloud Contact when a B2C Commerce customer registers or places an order via the storefront.
  • D. Marketing Cloud should implement a second business unit and provide each B2C Commerce storefront with its own Marketing Cloud business unit.

Answer: B,C

 

NEW QUESTION 43
A company needs to have specific fields encrypted in the user interface on the contact record in Service Cloud as well as on some fields in data extensions that exist only in the Marketing Cloud. The merchant believes that Salesforce Shield Encryption is a suitable solution.
Which two considerations are relevant for the merchant when determining an appropriate solution?
Choose 2 answers

  • A. With Shield, encrypted fields are not visible to the user, but there are no other feature impacts.
  • B. Field-Level Encryption is also required on Marketing Cloud to encrypt the custom fields.
  • C. Shield encryption can be done on any standard or custom field on all field types, but cannot be set to encrypt those fields in Marketing Cloud.
  • D. With Shield, encrypted fields cannot be used to filter or sort in Process Builder and Flow Builder.

Answer: C,D

 

NEW QUESTION 44
A company recently launched their ecommerce sites for three countries: Australia, New Zealand, and Singapore. The company is now looking to set up marketing automations using Marketing Cloud.
Their B2C Commerce is configured with two realms: ANZ and SE Asi
a. Each country has a site within their respective realm: Australia and New Zealand sites are within ANZ and Singapore is within SE Asia.
Which account hierarchy should a Solution Architect recommend for the Marketing Cloud set up?

  • A. Use a single Marketing cloud tenant and map business units to each realm
  • B. Use a separate Marketing Cloud tenant for each site
  • C. Use a separate Marketing Cloud tenant for each realm and map business units to sites within each realm
  • D. Use a single Marketing Cloud tenant and map business units to each site irrespective of the realm

Answer: D

 

NEW QUESTION 45
……

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