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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q61-Q66):

NEW QUESTION # 61
The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO’s existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.
Which consideration warrants the creation of a separate Business Unit for Corporate Apparel’s instance of Marketing Cloud?

  • A. Brand guidelines for Corporate Apparel is different from NTO
  • B. Using different From Name and Email Address settings
  • C. Managing Unsubscribes for the Corporate Apparel Division only
  • D. Sending from a separate IP Address and Domain

Answer: C

NEW QUESTION # 62
A B2B customer notices they have a large number of subscribers marked as ‘Held’. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to ‘Active’?

  • A. Extract subscribers who have a status of ‘Held’, then import subscribers as ‘Active’.
  • B. Subscribers with a status of ‘Held’ should be re-enabled by contacting support.
  • C. Use Contact Builder to mass update all ‘Held’ subscribers to ‘Active’ status.
  • D. Use a SQL query to change all subscribers with a status of ‘Held’ to ‘Active’ in All Subscribers.

Answer: A

NEW QUESTION # 63
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

  • A. Use a text-response message template with embedded AMPscript to capture the response.
  • B. Use an info capture message template to capture the response.
  • C. Use a vote/survey message template to capture the response.
  • D. Use an outbound message template with embedded AMPscript to capture the response.

Answer: B

NEW QUESTION # 64
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

  • A. Use Journey Builder with a random split activity.
  • B. Create a random data extension within Contact Builder.
  • C. Use Automation Studio with a random split activity.
  • D. Create a random data extension within Email Studio.

Answer: D

NEW QUESTION # 65
How do you add a contact in contact builder? (Choose two.)

  • A. Import to MyLists.
  • B. Add manually to All Subscribers.
  • C. Import to DE.
  • D. Import to All Subscribers List.

Answer: A,C

NEW QUESTION # 66
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